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The AMACE brand,
ready to use.

Here are the logo, colors, typography and usage rules of AMACE RJ. Everything is free for press, partners and supporters to use without asking permission, as long as the brand is applied as it is.

Download the full kit Browse file by file

Logo

The main signature is amace. The version amacerj is used when the piece needs to make clear that the association is from Rio de Janeiro. Use the symbol alone only in very small spaces (avatar, favicon, seal), and never in place of the full signature on an institutional piece.

amace, main
amace, main
amacerj, full
amacerj, full
amace, white
amace, white
symbol
symbol

Do

  • Use on a light background, dark background or photo, choosing the version that ensures contrast.
  • Scale down while keeping the proportions: at least 24 px tall on screen, 8 mm in print.
  • Leave a clear margin around it equal to the height of the a of the lettering.

Don't

  • Recolor it, or add a gradient, outline, shadow or glow.
  • Distort, slant, rotate or rearrange the symbol and lettering.
  • Place it on a background that clashes with the colors, or inside a box that is not part of the brand.

Colors

Click any value to copy it. The Pantone for each color is the closest match available, and next to it we say how close it is. The calculation is ΔE 2000, the standard measure of difference between two colors. Before finalizing a file for the printer, check it against the physical swatch book.

#CD212A

AMACE Red

Main color. Buttons, links, highlights and the brand stroke.

HEX
RGB
CMYK
Pantone
ΔE 1.2 · imperceptible difference
#FCCE45

AMACE Yellow

Supporting color. Section backgrounds, callouts and accents.

HEX
RGB
CMYK
Pantone
ΔE 1.0 · identical to the naked eye
#0045C0

AMACE Blue

Brand color. It comes from the symbol and appears in icons and charts.

HEX
RGB
CMYK
Pantone
ΔE 1.1 · imperceptible difference
#00B102

AMACE Green

Brand color. It comes from the symbol and appears in icons and charts.

HEX
RGB
CMYK
Pantone
ΔE 2.8 · subtle difference
#191813

AMACE Graphite

Text and the brand lettering. Never pure black.

HEX
RGB
CMYK
Pantone
ΔE 3.5 · subtle difference
#F9F0F0

AMACE Beige

Background for emails, receipts and highlight blocks.

HEX
RGB
CMYK
Pantone

Typography

AMACE uses two typefaces. Maurício is used for titles in institutional materials. Quicksand handles everything else: the website, emails, receipts and everyday materials.

Aa

Maurício

Titles and headlines in institutional materials.

Circus, theater, dance and sports for the children of Rio.

Maurício is a commercial typeface from typefactory, so the file is not distributed here. To use it in a piece, license it directly from the foundry.

Aa

Quicksand Regular

Body text, captions and labels.

Circus, theater, dance and sports for the children of Rio.

Aa

Quicksand Bold

Highlighted numbers, buttons and subtitles.

Circus, theater, dance and sports for the children of Rio.

Quicksand is also available from Google Fonts: fonts.google.com/specimen/Quicksand

Course illustrations

Each AMACE course has its own drawing, in the brand's red stroke. Use them in articles, posts and materials about the courses. Download as SVG (vector, for any size) or as a 1000 px PNG with a transparent background.

All of them are also included in the full kit ZIP, in the folder ilustracoes-dos-cursos.

Characters

The little illustrated characters that appear across the website, and the avatars in the donor area. Use them in posts and materials to bring AMACE's welcoming tone.

Background illustrations

The wavy lines and the blob that sit behind photos and sections of the website. Apply them very light, behind the content.

Files

All PNGs have transparent backgrounds. If you need a vector file, another version of the brand signature or material that isn't here, write to contato@amacerj.org.br.

Logo AMACE

Logo AMACE RJ

Symbol

Typography

Colors

Download everything as a ZIP

About AMACE

A AMACE RJ (Multi Arts, Culture and Sports Association of Rio de Janeiro) is a nonprofit civil society organization headquartered in Pilares, in Rio de Janeiro. It offers free circus, theater, dance and sports classes for children and teenagers.

Press: contato@amacerj.org.br · amacerj.org.br